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Looking for low-cost FTSE 100 shares to purchase? Listed here are three I feel traders ought to critically think about.
WPP
A case could be made that WPP (LSE:WPP) is likely one of the Footsie’s finest bargains primarily based on predicted earnings.
At 738p per share, it trades on a ahead price-to-earnings (P/E) ratio of 8.4 occasions. That is primarily based on forecast earnings of 87.6p per share in 2025, representing a 1% improve on final yr’s anticipated earnings.
This isn’t to say that earnings are assured to rise this yr and past. As a supplier of promoting and advertising and marketing providers, its earnings are extremely delicate to broader financial situations. Promotional spending is likely one of the first issues corporations slash when occasions get robust.
Nevertheless, WPP additionally has important development potential over the long run as the worldwide economic system expands. That is due to its market-leading choices throughout the communications and promoting spectrum.
A robust steadiness sheet provides it scope to develop earnings via additional acquisition exercise too. Its internet debt-to-EBITDA ratio was an affordable 1.6 occasions as of the midway level of 2024.
Vodafone
Share pickers looking for robust paper worth may also need to analysis Vodafone (LSE:VOD) right now. The telecoms big appears low-cost primarily based on predicted earnings and dividends, however this isn’t all.
With a price-to-book (P/B) worth of under 1, at 0.8, its shares commerce at a reduction to the worth of the corporate’s belongings.
For 2025, Vodafone’s P/E ratio is 9.9 occasions, primarily based on its present share worth of 68.3p. And its corresponding dividend yield is a cumbersome 6.9%.
I’m not shocked on one hand by Vodafone’s low-cost valuation. It’s slashed the dividend in response to assist mend its steadiness sheet. And internet debt stays excessive, at €31.8bn, fuelling market fears of additional dividend cuts down the road..
However I additionally assume Vodafone has important long-term funding potential. Broadband and cellular providers suppliers might revenue handsomely because the digital economic system quickly grows. And Vodafone’s large funding in 5G and fibre rollout might see it thrive on this panorama.
I additionally assume the corporate’s operations in fast-growing African nations might show extremely profitable.
F&C Funding Belief
At £11.56 per share, the F&C Funding Belief (LSE:FCIT) has risen sharply at the beginning of 2025. But it nonetheless trades at a near-10% low cost to its internet asset worth (NAV) per share of £12.85.
Like different funds and trusts, it provides traders an opportunity to unfold threat throughout a raft of corporations (greater than 400) in all. Nevertheless, with a big weighting of US tech shares, it could possibly be in for a bumpy experience within the close to time period.
Lower than glowing outcomes from the likes of Apple, Meta and Microsoft later this week might see the belief fall in worth. As well as, fears issues over Chinese language firm DeepSeek’s chatbot and its impression on the AI market might also push its worth down.
But I consider these threats are baked into the belief’s low valuation. On steadiness, the tech market nonetheless appears in fine condition for long-term development as our lives develop into more and more digitalised. What’s extra, F&C Funding Belief’s diversification throughout many sectors helps to mitigate any tech-related stress.
