Barbie and WNBA legend Sue Hen unveiled the brand new Barbie model marketing campaign and slogan Give Limitless Potentialities at Fever x Sky WNBA sport on Friday, 8/30
EL SEGUNDO, Calif.–(BUSINESS WIRE)–Mattel Inc.’s (NASDAQ: MAT) Barbie ® unveiled the most recent Barbie model marketing campaign titled Give Limitless Potentialities™ as we speak, alongside 2024 Barbie Function Mannequin and WNBA legend Sue Hen. The model joined the WNBA’s Barbie-themed sport between the Indiana Fever and Chicago Sky at Wintrust Area, recognizing the highly effective position that play has in giving limitless potentialities to younger women in continued celebration of the model’s sixty fifth anniversary.
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Barbie and WNBA legend Sue Hen unveiled the brand new Barbie model marketing campaign and slogan Give Limitless Potentialities at Fever x Sky WNBA sport on Friday, 8/30 (Photograph: Enterprise Wire)
In the event you might give the children in your life something, what would you give them? The brand new highly effective model marketing campaign from Barbie asks this query, sharing the emotional need of oldsters, grandparents, cool aunts, enjoyable uncles, and mates to provide youngsters curiosity, creativeness, confidence, kindness, friendship, laughter, and above all perception in their very own potential.
Barbie has been reminding women of their limitless potential since 1959 and continues to empower women to dream large. By means of this marketing campaign, created in partnership with international promoting firm 72andSunny, the model is supercharging its You Can Be Something™ tagline, leaning into shared humanity and relatability by celebrating doll play in all its joyous, messy, and typically loud varieties. Barbie believes that the advantages of doll play and gifting Barbie are limitless “ utilizing the facility of creativeness to mission goals, construct vanity, inform limitless tales, nurture empathy and a lot extra. ‹
Barbie has at all times been greater than only a doll. She represents infinite potentialities, a present that numerous dad and mom and adults want to give the children of their lives. Our new model marketing campaign, ‘Give Limitless Potentialities,’ is a heartfelt testomony to the goals we maintain for our family members, stated Krista Berger, Senior Vice President of Barbie and World Head of Dolls, Mattel. By means of this marketing campaign, we purpose to focus on the facility of igniting creativeness, empathy, confidence and self-expression throughout the subsequent technology, persevering with Barbie’s mission to encourage the limitless potential in younger women.
In help of the Barbie model’s dedication to championing girls position fashions, the model is proud to companion with Barbie Function Mannequin Sue Hen, introducing the Barbie model marketing campaign at a extremely anticipated WNBA sport, because the Chicago Sky hosted their first-ever Barbie Sport Evening. With girls’s sports activities within the highlight like by no means earlier than, Barbie goals to make use of the model’s platform to assist amplify the voices of inspiring athletes and encourage women to become involved. Barbie has by no means been afraid to commerce in her heels for sneakers and acknowledges that women who’re concerned in workforce sports activities usually tend to take pleasure in larger ranges of self-confidence.
This summer season, girls’s sports activities have had a platform like by no means earlier than throughout cultures, and the Barbie model has been there each step, holding a megaphone to highlight the limitless potentialities for women and girls in sports activities and past, stated Sue Hen, WNBA Legend and Co-Founding father of A Contact Extra. I am honored to as soon as once more companion with Barbie to assist unveil their newest marketing campaign, ‘Give Limitless Potentialities,’ to have a good time the creativeness and creativity that the model represents.
We’re thrilled to have had Barbie present up for girls in sports activities on the Fever vs. Sky sport to debut ‘Give Limitless Potentialities’ for the primary time ever, surrounded by followers who joined us and Barbie Function Mannequin Sue Hen in recognizing the highly effective position sports activities play in giving limitless potentialities to younger women, Berger added.
The Barbie presence was felt all through Wintrust Area Friday night, with Barbie and the Chicago Sky creating an unforgettable night full of fan content material and household enjoyable activations. The Barbie Theme Evening offered by BMO included giveaways of customized Barbie x Chicago Sky sherpa belt baggage and co-branded Barbie shirts to the primary 2,000 followers to enter the world, a Barbie-branded photograph alternative and Jamaican Mango & Lime hair braiding stations providing types in Barbie’s signature colours.
With Give Limitless Potentialities, Barbie is reminding reward givers what it means to provide a Barbie. With a model movie created in partnership with international promoting firm 72andSunny that is purposeful and playful, heartfelt and enthusiastic, Barbie encourages gift-givers to embrace the doll and model’s position as a beacon of empowerment and self-expression. Followers will be capable of watch the model movie Give Limitless Potentialities on @Barbie social and YouTube.
About Mattel
Mattel is a number one international toy and household leisure firm and proprietor of one of the crucial iconic model portfolios on the planet. We have interaction customers and followers by means of our franchise manufacturers, together with Barbie ®, Sizzling Wheels ®, Fisher-Value ®, American Woman ®, Thomas & Pals™, UNO ®, Masters of the Universe ®, Matchbox ®, Monster Excessive ®, MEGA ® and Polly Pocket ®, in addition to different widespread properties that we personal or license in partnership with international leisure firms. Our choices embrace toys, content material, shopper merchandise, digital and dwell experiences. Our merchandise are offered in collaboration with the world’s main retail and ecommerce firms. Since its founding in 1945, Mattel is proud to be a trusted companion in empowering generations to discover the surprise of childhood and attain their full potential. Go to us at mattel.com.
About The Chicago Sky
The 2021 WNBA Champion Chicago Sky are knowledgeable girls’s basketball workforce based in 2005 by principal proprietor, Michael Alter. The Chicago Sky had been the primary independently owned girls’s skilled basketball workforce to hitch the WNBA and play on the Wintrust Area. The season runs from Might-September. Name 866.SKY.WNBA or go to sky.wnba.com for extra data.
About 72andSunny
72andSunny is a world advertising company who unlock potentialities for the world’s most formidable manufacturers. With places of work in Amsterdam, Los Angeles, New York, and Sydney, 72andSunny leads with unparalleled technique, disruptive creativity, and is pushed to increase and diversify the inventive class. 72andSunny has been acknowledged as one in every of Quick Firm’s Most Progressive Corporations for 2 years in a row and is a two-time Company of the 12 months winner for Promoting Age and Adweek. For extra data, go to 72andSunny.com or observe us on LinkedIn or Instagram @72andSunny_
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Information Media
Devin Tucker
devin.tucker@mattel.com
Aly Lloyd
Aly.lloyd@mattel.com
Supply: Mattel Inc (NASDAQ:).
