BrandTrends Group reveals main enhancements to Its international IP tracker—Revolutionizing market analysis in Licensing with generative-AI and new KPI’s
New generative-AI powered LicensingSelector Device Amongst Updates Designed to Empower Manufacturers with Deeper Shopper Insights
Dubai, UAE, thirtieth April 2024, ZEX PR WIRE, In a big leap ahead for market analysis know-how, BrandTrends Group, a pioneer in worldwide advertising and marketing analysis specializing in mental property (IP) efficiency, at present introduced main enhancements to its World IP Tracker.
These updates embrace the introduction of the modern LicensingSelector software and superior analytical options, setting new benchmarks for strategic decision-making in licensing and shopper conduct evaluation.
Key Enhancements:
- LicensingSelector software: This AI-powered software marks a pivotal development in how manufacturers strategize their licensing. By analyzing huge information units, LicensingSelector () provides insights that pinpoint which character integrations can considerably enhance product enchantment and shopper buy conduct throughout varied classes, together with toys, attire, and meals & drinks. Go to https://www.licenseselector.ai/.
- Energy of Licensing report: “Our Power of Licensing report delves deep into the actual impact of integrating famous characters and franchises into consumer products,” says Philippe Guinaudeau, CEO of BrandTrends Group. “This report critically assesses whether these well-known entities are driving sales up and how they influence consumer perceptions at the point of purchase. It’s crucial for brands to understand not just the appeal but the real market performance of these character-driven products.”
- Web Promoter Rating (NPS): The well-known NPS characteristic extends past conventional metrics to supply a complete view of name loyalty and buyer satisfaction. “Integrating enhanced NPS with our proprietary Brand Popularity Index and Consumer Demand Gap analytics allows us to provide a full spectrum analysis of brand health and customer loyalty,” Guinaudeau explains.
- Enhancing model efficiency with novelty insights: This replace introduces superior metrics for assessing the influence of name improvements on market presence and shopper engagement. “We empower brands to not only track the efficacy of their novel strategies but also to benchmark these against the broader industry, ensuring they stay ahead of the curve,” provides Guinaudeau.
These enhancements are a part of BrandTrends Group’s dedication to leveraging cutting-edge know-how to offer actionable insights that drive consumer success within the dynamic world of market analysis.
“With each innovation, we push the boundaries of what’s possible in market research, ensuring our clients not only keep pace with industry trends but lead them,” states Guinaudeau. “Our ongoing investment in advanced technologies like AI and comprehensive metrics reflects our dedication to empowering brands to excel globally.”
For an in depth exploration of how these enhancements can profit your model technique, or to schedule an indication, contact your BrandTrends Group consultant or go to https://brandtrends.ai/.
ABOUT BRANDTRENDS GROUP
The BrandTrends Group is a novel, multi-country supplier of promoting analysis, specializing in model, way of life, shopper behavioral and attitudinal traits, with a specific deal with kids, youth, and households.
Their skilled researchers and analysts are famend within the trade for his or her experience in monitoring model performances, shopper attitudes and behaviors throughout as much as 53 markets yearly, making them a dependable and revered authority within the subject. One among their most fascinating worth factors is their potential to have a look at information from a special perspective, offering a novel studying of the true traits out there.
Their proprietary analytics, such because the Model Reputation Index and Shopper Demand Hole, coupled with high-quality and correct information allow purchasers to determine the perfect alternatives in retail activation, aggressive environments, and model line fairness and design.
As a revered and trusted chief of their subject, they work with famend international corporations throughout quite a lot of industries, together with shopper bundle items companies, leisure studios, retailers, and trade our bodies.
To be taught extra, go to www.brandtrends.ai.
