O&L Leisure, a subsidiary of the Ohlthaver & Record (O&L) Group, is proud to announce its rebranding as a part of a strategic transfer to place itself as a premium supplier of genuine, luxurious journey experiences. This transformation aligns with O&L Leisure’s evolving imaginative and prescient and development technique, reflecting its dedication to providing world-class service whereas sustaining deep connections to its Namibian heritage.
The brand new model, that includes a glossy and refined emblem, captures the spirit of O&L Leisure’s dedication to authenticity, care, and fervour. Designed to enchantment to a premium, worldwide market, the rebrand underscores O&L Leisure’s ambition to raise its choices whereas remaining true to its Namibian roots.
Sven Thieme – Government Chairman, O&L Group and Managing Director, O&L Leisure.
Sven Thieme, Managing Director of O&L Leisure and Government Chairman of the O&L Group, elaborated on the rationale behind the rebranding: “As we expand our reach and transition into the premium and super-premium markets, we recognise the need to refine our brand to reflect our new audience. This rebrand positions us to speak directly to our new audience and convey the luxury, authenticity, and world-class standards we uphold across all our properties. Our guests will know that no matter which O&L Leisure property they visit, they will experience the same exceptional standard.”
The rebranding can be a pivotal a part of O&L Leisure’s broader technique because it prepares to develop its portfolio. The brand new id displays a unified promise throughout all O&L Leisure properties, guaranteeing a constant, premium visitor expertise whereas permitting every location to retain its distinctive appeal.
Thieme added: “With our expansion plans, we are committed to maintaining one consistent standard across all properties. While each destination – whether it’s Chobe Water Villas or Mokuti Etosha – has its unique appeal, the golden thread throughout will now be more visible than ever. Our new brand is a promise to our guests that they will enjoy world-class service, comfort, and authenticity, wherever they choose to stay.”
The brand new emblem displays this refined strategy, combining fashionable sophistication with a deep respect for the model’s Namibian heritage. Retaining the long-lasting “1919” image, the brand emphasises O&L’s legacy whereas embracing a minimalist and stylish design. The brand new tagline, “Namibia Through Our Eyes,” encapsulates O&L Leisure’s mission to supply real, unfiltered experiences that join visitors to the center of Namibia.
Thieme defined: “We are proud to showcase Namibia’s true essence through this rebrand. The new tagline is not just a slogan; it represents our authentic, caring, and passionate approach to hospitality. Every interaction with our guests, every detail of their experience, is designed to reflect the beauty and soul of Namibia.”
As a part of its enhanced visible id, O&L Leisure has launched new secondary colors akin to Dune Beige and Golden Metallic, reflecting Namibia’s beautiful landscapes and the unforgettable moments shared in its properties. The golden thread within the branding represents the connection between all O&L Leisure locations, providing a way of place and a promise of luxurious.
(from left to proper): Shepherd Chinhoi – Operations Common Supervisor; Franziska Rueeck – Chief Expertise Officer, O&L Group and High quality & Expertise Common Supervisor, O&L Leisure; Sven Thieme – Government Chairman, O&L Group and Managing Director, O&L Leisure; Maryke van Lill – Advertising and marketing Supervisor, O&L Leisure; Victory Shimwandi – Gross sales Supervisor, O&L Leisure and Sonja Bartsch – Monetary Director, O&L Leisure.
The rebranding aligns with O&L’s Imaginative and prescient for 2029, which incorporates world recognition for service excellence and a give attention to being one of many high 10 Nice Locations to Work (GPTW). By enhancing its model and repair requirements, O&L Leisure goals to set new benchmarks for luxurious journey, each in Namibia and internationally.
Sven Thieme concluded: “Our new brand is a crucial part of O&L’s Vision for 2029. We are committed to providing exceptional guest experiences, while creating a work environment that empowers our team to grow and thrive. By elevating our brand and service, we are not only showcasing the best of Namibia to the world, but we are also contributing to our long-term financial goals and ensuring each property operates at the highest standards of efficiency and excellence.”
This daring rebrand reinforces O&L Leisure’s dedication to providing handpicked, distinctive places that inform Namibia’s story and create memorable, world-class experiences for all visitors.
About O&L Leisure:
O&L Leisure is a subsidiary of the Ohlthaver & Record (O&L) Group, providing premium, genuine hospitality experiences in Namibia. Its portfolio contains Strand Resort Swakopmund, Midgard, Mokuti Etosha, and Chobe Water Villas, with enlargement plans underway. O&L Leisure is pushed by its mission to supply luxurious experiences rooted in Namibia’s pure magnificence and tradition, guaranteeing a constant world-class normal throughout all properties.
Media Contact
Group: The Ohlthaver & Record (O&L) Group
Contact Individual: Roux-ché Locke
Web site: https://www.ol.na
E mail: roux-che.locke@ol.na
Contact Quantity: +264612075207
Deal with: Alexander Forbes Home, seventh Ground,
Deal with 2: South Block, 22-33 Fidel Castro Road, Windhoek, Namibia
Metropolis: Windhoek
State: Khomas
Nation: Namibia
Launch Id: 26092417515
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