China, sixth Sep 2024 – In at present’s quickly altering international automotive trade, Chinese language automotive manufacturers are rising with exceptional velocity and power, changing into an influential power within the international market that can not be ignored. On August 31th, on the Chengdu Motor Present, Nice Wall Motor (GWM), representing China’s unbiased automotive manufacturers, showcased its theme “Intelligent GWM, Off-Road GWM, Global GWM.” The occasion featured six of its main manufacturers—HAVAL, WEY, TANK, ORA, POER, and GWM SOUO—coming collectively on the 2024 Chengdu Motor Present. Over 20 flagship fashions had been displayed, highlighting GWM’s unparalleled product power, clever expertise, and off-road capabilities, whereas additionally demonstrating its exceptional achievements in international enlargement. Practically 100 worldwide company from areas together with the Center East, ASEAN, Australia, South Africa, and South America attended the occasion, experiencing GWM’s sturdy ecosystem and witnessing its speedy development within the international market.
Joint Press Conferences Spotlight GWM’s International Enlargement
On the opening day of the Chengdu Motor Present, GWM hosted two joint press conferences to comprehensively showcased GWM’s international market technique and strengths: one that includes the GWM Group, TANK, and WEY manufacturers, and one other showcasing HAVAL and GWM Pickup. These press conferences not solely unveiled GWM’s newest merchandise and applied sciences but in addition underscored the model’s strong progress and bold imaginative and prescient in its journey towards international enlargement.
Throughout the press convention for the GWM Group, TANK, and WEY manufacturers, GWM showcased a number of standout fashions, together with the TANK 300, TANK 500, and the all-new WEY 07, capturing the eye of quite a few media representatives and attendees. These fashions demonstrated GWM’s complete presence throughout varied segments, together with SUVs and pickups, showcasing the model’s technical experience and innovation within the premium market. Notably, the TANK sequence has dominated the off-road SUV market since its launch, capturing half of the market share. In China, one out of each two off-road autos offered is a TANK mannequin.
Because the spotlight of the occasion, the all-new WEY 07 was extensively praised by each the viewers and the press for its distinctive efficiency, cutting-edge sensible expertise, and opulent, snug driving expertise. On the press convention, Liu Yanzhao said, “Since its launch on August 21, the all-new WEY 07 has seen a rapid surge in sales, with 8,571 units sold within the first 24 hours, and over 80% of orders coming from first- and second-tier cities. This outstanding achievement is a testament to the support and trust of every customer.” He emphasised that GWM will proceed to uphold its philosophy of “craftsmanship in car-making,” delivering superior services and products to customers worldwide.
On the joint press convention for HAVAL and GWM POER, GWM showcased its intensive expertise and various choices in each the buyer and industrial markets. Fashions just like the HAVAL H6 and HAVAL DARGO have develop into favorites amongst household customers, because of their distinctive security options and comfy driving expertise. HAVAL has efficiently damaged conventional boundaries by creating the brand new “Family Off-Road” class with the launch of the second-generation HAVAL H9. This mannequin not solely represents the head of HAVAL’s off-road expertise and product expertise but in addition displays a brand new method to the off-road section. In the meantime, the GWM Pickup sequence has develop into the best choice for off-road lovers, praised for its sturdy performance and spectacular off-road capabilities.
Up to now, all 5 main manufacturers of GWM have efficiently expanded into worldwide markets. HAVAL, TANK, and WEY have collectively established a complete SUV lineup, with a number of high-value fashions coming into international markets and gaining the love and assist of 14 million customers worldwide. GWM now boasts over 1,300 worldwide gross sales channels, with cumulative abroad gross sales exceeding 1.6 million models, setting a brand new benchmark for Chinese language automotive manufacturers of their international enlargement.
Twin-drive Technique to Meet All Journey Wants
Lately, GWM has adhered to its dual-drive technique of “Intelligent GWM” and “Off-Road GWM,” regularly driving technological innovation and product upgrades to earn the belief of customers worldwide. When it comes to clever expertise, the all-new WEY 07 options the Espresso Pilot Extremely clever driving system, which has obtained widespread popularity of its distinctive sensing capabilities and exact dealing with efficiency. The Espresso OS 3 clever cockpit system, identified for its sturdy sensing, enhanced security, and speedy iteration, gives customers with an clever journey expertise that’s complete and seamless from level to level. Moreover, the mixing of the Espresso OS 3 clever cockpit system with the SEE built-in clever driving mannequin considerably enhances journey consolation and technological sophistication. This integration marks a complete improve from being “attractive and functional” to being “engaging, intuitive, and smart,” providing customers a extra handy and clever driving expertise. Moreover, GWM’s consideration to element and high quality management—from the meticulous administration of motor sound to the design of zero-gravity seats—demonstrates a deep understanding and exact catering to consumer wants.
When it comes to off-road efficiency, GWM boasts essentially the most complete new vitality powertrain system, encompassing the Hi4 expertise platform and varied fuel-powered drivetrains, able to assembly all off-road driving circumstances. The introduction of the clever four-wheel-drive electrical hybrid structure Hi4/Hi4 Efficiency Model and the off-road tremendous hybrid structure Hi4-T gives customers with a extra economical, extended-range, and safer driving expertise. Moreover, GWM has pioneered a spread of four-wheel-drive applied sciences to cowl all off-road situations, together with clever electrical four-wheel drive and mechanical locking differentials, out there throughout a number of fashions. These technological improvements exhibit GWM’s formidable power in off-road expertise.
With its dual-engine technique of “Intelligent GWM” and “Off-Road GWM,” GWM not solely meets the complete vary of journey wants for its customers but in addition leads the rise of Chinese language automotive manufacturers within the international market with distinctive product high quality and revolutionary technological capabilities.
GWM’s International Person Technique: A Balanced Deal with Merchandise and Providers
GWM’s “GO WITH MORE” model philosophy shouldn’t be solely mirrored in its pursuit of superior merchandise and expertise but in addition in its dedication to deeply rooting itself in native markets, respecting native cultures, and forging sturdy connections with customers. Lately, GWM has actively expanded its presence in worldwide markets, incomes the belief of worldwide clients by means of excellent product high quality and domestically tailor-made market methods. Whether or not in Southeast Asia, the Center East, Africa, and even Europe, GWM has been steadily rising its model affect, setting a benchmark for Chinese language automotive manufacturers going international.
To additional improve the consumer expertise, GWM regularly innovates in each services and products. The all-new WEY 07, geared up with the superior Espresso Pilot Extremely clever driving system, has obtained widespread popularity of its distinctive sensing capabilities and exact dealing with efficiency. When it comes to the clever cockpit, the Espresso OS 3 sensible cockpit system gives a easy working expertise and a wealthy array of options, offering customers with a extra handy and clever driving expertise. Furthermore, GWM focuses on meticulous consideration to element and high quality management. From the fine-tuned sound management of the motor to the design of zero-gravity seats, each side displays GWM’s deep understanding of and exact response to consumer wants.
Co-creating with Customers: Deepening Emotional Connections with the Model
GWM understands that customers are a significant power within the model’s development. Throughout the Chengdu Motor Present, GWM invited customers and influencers from all over the world to take part within the creation and sharing of the model’s story. Notably within the consumer story sharing section, a number of worldwide customers shared their private experiences with GWM. These tales not solely highlighted GWM’s excellent efficiency by way of merchandise but in addition demonstrated the deep emotional connection between the model and its customers. As John, a consumer from Australia, put it: “I chose GWM not just for its performance and quality but because of the sense of belonging it gives me.” This sense of belonging is a key consider GWM’s continued development within the international market.
The media, customers, and key opinion leaders (KOLs) have showered GWM with reward and constructive suggestions. They persistently spotlight that GWM’s merchandise aren’t solely excellent in efficiency and dependable in high quality but in addition main the trade in sensible expertise and new vitality options. By the gathering and sharing of consumer tales, GWM has showcased the deep emotional connections that customers from various international locations and cultural backgrounds have with the model.
GWM additionally engages in varied interactive actions to co-create model worth with its customers. This not solely helps GWM deepen its emotional reference to customers but in addition infuses further momentum into the model’s international improvement. For instance, on the auto present, GWM arrange a consumer expertise space, inviting attendees to personally expertise the most recent sensible applied sciences and new vitality merchandise. Moreover, GWM hosted co-creation workshops the place customers collaborated with designers and engineers to debate future automotive developments and revolutionary instructions.
GWM additional strengthens its emotional reference to customers by means of varied interactive actions, reminiscent of encouraging them to take part in several levels of product improvement, design, and promotion. This co-creation mannequin not solely enhances the market competitiveness of its merchandise but in addition boosts customers’ model recognition and loyalty. On the motor present, GWM arrange a consumer expertise zone the place attendees may personally expertise the most recent clever applied sciences and new vitality merchandise. Moreover, they hosted consumer co-creation workshops, inviting customers to interact with designers and engineers in discussions about future automotive developments and innovation instructions. Moreover, GWM invited almost 100 worldwide company from areas together with the Center East, Malaysia, Thailand, Australia, South Africa, and Brazil to the Chengdu Motor Present. These company additionally toured the Chongqing Yongchuan Manufacturing unit, the place they’d the chance to expertise GWM’s clever merchandise firsthand, witness its off-road capabilities, and observe the speedy tempo of its international enlargement.
Fusion of Chinese language Tradition and Model: An Immersive Hotpot Expertise
At this 12 months’s Chengdu Motor Present, GWM hosted a novel hotpot feast, mixing Chinese language tradition deeply with the model. For the worldwide customers and media representatives, this hotpot banquet was undoubtedly an unforgettable cultural expertise.
A seasoned automotive critic gave excessive reward, stating, “GWM has skillfully integrated elements of traditional Chinese culture into its brand presentation, setting a new benchmark for the industry.” Internationally famend media professionals echoed this sentiment, remarking, “The hotpot feast successfully embodied a global brand strategy that transcended geographical and cultural boundaries. It allowed users from around the world to experience the profound depth of Chinese culture, while also deepening the emotional connection between the brand and its customers.” Customers from varied international locations additionally expressed their love and appreciation for the occasion, noting that they not solely loved scrumptious conventional Chinese language delicacies but in addition deeply felt the attraction and cultural spirit of the GWM.
As the worldwide automotive market continues to evolve and develop, GWM will stay dedicated to its “Craftsmanship in Car Manufacturing” philosophy. Guided by its dual-engine technique of “Intelligent GWM” and “Off-Road GWM,” the corporate will proceed to drive technological innovation and product upgrades, delivering superior services and products to clients worldwide. Trying forward, GWM will additional deepen its consumer co-creation mannequin, working hand in hand with international customers to discover the limitless potentialities of future mobility.
Media Contact
Group: GWM
Contact Particular person: Carol Wang
Web site: https://www.gwm-global.com
Electronic mail: Ship Electronic mail
Nation: China
Launch Id: 06092416679
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